Department of Public Relationships

The Department of Public Relationships was established in 1390 within the framework of the Faculty of Journalism and Mass Communication of Herat University as a result of scientific co-operation with the University of San Francisco, and is the first Public Relationships Department at the universities of Afghanistan. Currently, the Department of Public Relationships is selected by students at the time of selecting their majors. The discipline is selected and the public relationships is specially crafted for four years. This field includes strategic communication spheres, spokespersons, organizational communications, public opinion surveys, research, advertising, and marketing. The department has graduated four courses so far.

Scientific goals

The training of a dedicated and expert force to meet the educational, research and service needs of the community.

Responding to the urgent needs of the country to train PR professionals in order to serve in the public relations offices of the organizational communications of the public sector, private sector and foreign cultural and press offices to promote the country's development plans.                                                                                            Training of specialists in order to serve the promotion of the social communication system within the country and meet international communication and publishing needs.

Providing practical and scientific information to experts and public relations practitioners according to the progress of the day.

Creating a professional look at public relations offices and the possibility of creating an appropriate and newborn in their activities.

Culture is about the proper use of the potential of public relations among authorities and the use of their knowledge and experience in developing strategies and policies.

Integrating science and experience in the field of public relations with an emphasis on academic and applied sciences.

Learning Goals

1. Familiarizing students and learning the skills and expertise of the public relations profession.

2. familiarizing the students with the types of public relationships in economic and political organizations.

3. familiarizing with New Public Relationships Techniques.

4. Familiarizing with Islamic culture, Islamic history, contemporary history and ...

5. Learning general economics, law, science.

Working places for the Graduates of this Department

Graduates of post-graduate Public Relations Department can work in the field of Bachelor and Management of Communications, Publishing, Public Relationships, Public Awareness, Advertising, Strategic Communications, Spokeswoman, Consultancy and Marketing in Public and Private Organizations.


Curriculum and the teaching elements of the Public Relationships Department have been developed in the scientific collaboration of San Jose University of America with the global standards and requirements of the Afghan community. This curriculum and content syllabus were designed with a focus on theoretical, scientific and new communication technologies and two years ago, at the Kabul Journalism Conference, was selected as the National Public Relations Officer and has now been approved by the Ministry of Higher Education of the country. Public relations departments of the country are being implemented. It has 148 credited credits and emphasizes political and economic trends.